A 360 video, also called a spherical video or VR video is a form of immersive media that enables the viewer to choose whichever direction they want to look in. It’s as if the viewer is standing where the camera was during the shoot.

There are many ways to enjoy 360 videos online from a computer, smartphone, or a virtual reality headset. Facebook and YouTube are the most popular and readily accessible 360 viewing platforms because the 360 viewer is built in. You simply click and drag on the video screen to choose where to look. Cellphones and tablets have it even easier; simply rotate the screen to look around.

Generally speaking, a 360 video shoot isn’t much more complicated or time consuming than traditional video. The important thing to consider is that everything is in frame at all times. Camera angles and perspectives are decided during the creative concept phase.

This is entirely dependent on how long the video is, the type of story, the amount of visual effects needed and the complexity of the shoot. A finished video can take anywhere from a few days to a few months to edit and deliver.

It’s important to note that while 360Pros cannot guarantee the performance of any specific marketing campaign, we can point to positive overall trends in 360 video successes. Statistically speaking, 360 videos are reported by numerous sources to be more engaging, resulting in longer view times and a higher rate of video completions. Medium.com recently wrote a thorough article describing the various metrics that are studied to conclude the positive results from 360 video marketing campaigns. 

Comparable to Google Street View, a virtual tour is an interactive experience where the user can explore a space by choosing where to go and what direction to look in at all times from a computer or mobile device. 360Pros deploys Matterport 3D scanning technology to enrich the typical virtual tour experience, and delivers the completed virtual tour by easy to view URLs. 

The tour is enriched by allowing our clients to highlight certain aspects of their space with interactive pop-ups, features a highlight reel with automatic playback for a “sit back and relax” viewing experience, can be uploaded to Google Maps, Street View and Google Earth, works in VR, and we can deliver high-quality still images extracted from the virtual tour. 

Each Matterport virtual tour allows for a 360° view from the interior of any space, as if you were walking through it yourself. While conducting the 360° photography, we also generate 3D scan data, which allows for a bird’s eye 3D dollhouse view of the space. The user can easily navigate between the broad perspective 3D view, and the up-close perspective 360 view. 

Google Street View is an online tool created by Google that allows Google users to explore a city or neighborhood as if they were walking down the street. Our technology lets businesses display the interior of their properties on Google’s Street View platform online for increased discoverability and exposure.

An average real-estate property of 2500 square feet can be scanned in under 60 minutes. A more open concept space such as a wedding venue or a convention centre lobby can be scanned even faster. Typically we can capture 3000 square feet of open-concept area in 30 minutes, and 1500 square feet of residential space in 30 minutes. 

Contact us now, and a 360Pros expert get back to you within hours of your inquiry to give you a quote and schedule your 3D photography appointment at your convenience.